Press announcement to assist CBTN's development team. The release highlights how funding for organizational operations drives therapeutic breakthroughs as equally as funding for targeted research projects.
AtlantiCare Health System's first annual report, involving coordination with leaders and front-line staff across a 6,000+ healthcare workforce. Project scope involved copywriting/editing, vendor management, budget tracking, design oversight, project management, and consumer/patient outreach.
The report was circulated to a consumer base of more than 1M regional residents.
Feature story spotlighting a Perelman School of Medicine student and Fulbright Scholar who navigated a year of personal loss and professional setbacks while maintaining an unwavering commitment to healthcare access for rural communities in Mexico.
National media release to publicize the inaugural Medical Director for LGBTQ+ Healthcare at Penn Medicine. Media outreach achieved positive coverage in more than 30 regional and national media outlets including Philadelphia Inquirer, Becker's Healthcare Review, and The Huffington Post.
A resource to leaders and administrative staff across the Perelman School of Medicine, to assist in communications planning when high-stakes incidents occur or social issues arise in the public sphere that warrant timely and direct communication to students and faculty.
Guest article in the Children's Hospital of Philadelphia Research Institute's Cornerstone blog. The piece highlights cross-industry collaboration in data science toward uncovering new insights in pediatric rare disease research.
Directed and edited a nationally-recognized quarterly magazine serving more than 13,000 subscribers; leading an eight-person freelance creative team of writers, designers, photographers, and printers, and presiding over an editorial board of disability advocates and subject matter experts.
Produced yearly annual reports for mission-driven organizations including the New Jersey Council on Developmental Disabilities and the Children's Hospital of Philadelphia's Center for Data Driven Discovery in Biomedicine. Guided content strategy and story development, graphic design and layout oversight, vendor management, and distribution while translating complex topics into accessible, audience-minded narratives.
Create complete ecosystems of print assets, give-aways, print/digital signage, interactive displays, and more for national and international conferences and trade shows; leading content development, design oversight/approvals, shipping logistics, in-person talking points, and on-site event coordination. The work has driven product/program awareness, lead generation, public health advocacy, and fundraising.
Project Brand Development
Special Projects & Initiatives
Social Awareness & Engagement
Social Media Strategy
Landing Pages
Audience Engagement & Conversion
Launched numerous special initiatives to support public education, outreach, and advocacy. Each effort encompassed distinct program-level branding guidelines, talking points, landing pages, and print assets including brochures, posters, flyers, and display materials.
Conduct short and long-range social media campaigns driving issues awareness through stories/reels, virtual events, ad buys, organic audience engagement, and cross-organizational partnerships.
Draft content and manage web and email CMS tools, boosting SEO, capturing attention, and driving conversion for audience buy-in and further engagement.